According to ElevenLabs (@elevenlabsio), Salesforce’s Adam Evans emphasized at the ElevenLabs Summit that as companies once needed websites as digital storefronts, they now need AI agents to act as brand ambassadors. He highlighted that for enterprises deploying AI agents at scale, key factors such as trust, control, and data quality are essential to ensure effective human-computer interaction and maintain brand integrity. This shift presents significant business opportunities, as organizations can leverage advanced AI agent platforms to enhance customer engagement, streamline operations, and differentiate their brands in a competitive digital marketplace (source: @elevenlabsio, ElevenLabs Summit).